Fablecraft is the work of Sydney based designer, Leia Sidery.
I’ve been working as a designer and visual artist since 2002, which was when I dropped out of design school to become a designer.
I have spent the most part of the last decade in the music industry, not only creating artworks and promotional materials for venues and parties and bands, but also writing, recording and playing music.
As a ‘creative’ and a ‘communicator’ I feel its important to explore the arts that appeal to all the senses, and in doing so, have a deeper experience of the world around me – and within me.
I spent the year of 2012 working with Playhouse Digital – a boutique ecommerce agency based in Sydney. There, I obtained skills in ecommerce and user experience design whilst working on projects for Australian retail giants, Target and Saba, and many more smaller names.
I now choose to work primarily with clients and organisations who are compassionate and ethical. It is really important to me that the work I do contributes to a better future for my baby girl and the world at large.
I specialise in graphic design, web design and illustration. I have an artistic approach to my work, which is motivated by a strong conceptual and creative foundation.
My goal is to combine art and technology to provide my clients with unique, purpose driven design outcomes that are both innovative and meaningful.
Responsive content design
SOFTWARE I USE SOME DAYS:
Apple & MS Office
Final Cut Pro